International Event 1st London Olympic (understanding the technologies) (Part 1)

I had start to analysis on the technology of Olympic. But during the process of research london olympic online, there is a website post about the meaning behind the performance. Since this is a art media and culture subject. I think why not share some information here. And the artist use semiotic to present the performance. As denotation for audience it is just a performance of London Olympic Opening; Connotation is telling the audience how Danny Boyle’s astonishing and fantastical journey through British history. The Myth is British history and culture.

For more you can visit this website to get more description of the performance.
http://www.dailymail.co.uk/news/article-2180814/London-2012-Olympics-opening-ceremony-How-magic-moments.html

And the video above is the opening of the London Olympic 2014.

Understanding the Technology for audience and supporter

But for my final essay i will focus on the technology that are used during the event. As we all know that technology had been invented to help people. And these go the same way to event. Olympic is a sport event. Technology are use is judging, broadcasting, performance and more. But i will focus on how technology help on the marketing and promoting the event.

Base on Gear Petrol 

COMPETITION MEETS INNOVATION - BREAKTHROUGHS: 10 TECHNOLOGIES CHANGING THE OLYMPICS by Chris Wright

From this article we are able to see the technology breakthrough in London Olympics and in the article that had show some of the technologies that are use for marketing and promoting the event. 

Most of technology that use for promoting and marketing are application and social media.

1st GETTY IMAGES’ ROBOTIC AND 3D CAMERAS

As football fans, we knew the robotic camera-on-a-wire that flies above the field. Although is it a old technology but it is brand new for the Olympics this summer. Getty Images will be using fully remote-controllable cameras, equipped with 360 degree swiveling heads, to shoot from vantage points photographers can’t access. Getty will also experiment with 3D imagery during the games, with rigs equipped with two DSLRs for capturing a stereoscopic sense of depth which knows as Twinscam.

2nd IOS AND ANDROID OLYMPICS APPS

 Developer had create free application for london olympic that  provides great text-based updates and articles, including medal count tables. NBC’s Olympics app and its Olympics Live Extra app are both free, but the ability to watch video depends on your cable company. Beside these there are a lot other application that developed for London olympic for user to participate in. 

3rd FACEBOOK OLYMPICS HUB

Facebook sports pages usually feature a nice duality of obsessive/annoying fan babble and slews of obscene smack-talk. We’re pleasantly surprised with the Olympics’s Facebook page, which is both well designed and pleasantly friendly. The Hub centralizes pages for popular athletes, events, teams, where to watch and even business sponsors of the games into one social hotspot. 

Beside that youtube channel also one of the media use to broadcast live sport action.

Gear Patrol, (2012). 10 Technologies Changing the 2012 Olympics. [online] Available at: http://gearpatrol.com/2012/07/26/10-technologies-changing-the-olympics/ [Accessed 4 Jul. 2014].

4th Ultra HD broadcasts

During 2012 London Olympic, the BBC and NHK will place three 400-inch cinema screens in selected locations around the UK and replays events in Super Hi-Vision. a relatively new technology that offers a picture quality 16 times sharper than HD. It previously been used to broadcast concerts, but there are only three cameras in the world that can create this phenomenal quality of footage. This ultra-high definition TV is not expected to be available commercially for another ten years.

Broadley, C. (2012). Five Cool New Technologies at the London 2012 Olympics. [online] The Huffington Post UK. Available at: http://www.huffingtonpost.co.uk/claire-broadley/5-cool-new-technologies-at-the-2012-olympics_b_1652808.html [Accessed 4 Jul. 2014].

5th Led Display
The London Olympic ceremony  did lend itself to a few new and innovative technological implementations from the previous olympics opening ceremony.One of those innovations was the ultra-wide LED display that seemed to lay on top of the audience.

The technology and storyline was designed by Frederic Opsomer, the designer of the U2 360 video system, each of these square panels in the Olympics included 9 individual LEDs in equal rows of 3. With over 70,799 seats in the Olympic Stadium, the total LED display included 637,191 pixels.

The content was designed by Crystal, a London based animation and creative group. Each of the over 70,000 panels were individually configured to allow the content to wrap around the entire facility as the world looked on in amazement. 70 minutes of content was used for this amazing multi-screen experience.

The physical size of the LED display is likely to be the largest in the world by most measures. In a statement to the news, Will Case, creative director at Crystal CD said, “The audience literally became part of the action.” 

TripleWide Media, (2012). The Technology behind the London Olympics Opening Ceremonies. [online] Available at: http://www.triplewidemedia.com/2012/07/the-technology-behind-the-london-olympics-opening-ceremonies/ [Accessed 4 Jul. 2014].

These are some of the technology that i had found during the the technology research. And there will part two of the research as well. After conducting all the technologies i will basically chose few of the most interested technologies to discuss in my final essay. For my next blog i will continue my part two research and match the technologies to some of the theories that i had learned.