Introduction

This blog is to document the research for my Bachelor of Interactive Media Design Level 6 final essay. Through this blog, it will show the process of idea forming, research analysis, structure organization and the final research essay.

Based on the brief, it mention that if will be good that the final essay had some connection to our final year's project. This will help us to strengthen our final project research and the critical thinking for our essay and final project.

I am graduate from Diploma of Event Management from Sunway University before join Hertfordshire. For my final project, i will like focus and look into the event industry and analysis how evolution of art, media and technology bring impact and help the event industry. I propose my final project idea to help solve some of the issue that most event company will face during the event in Malaysia.

I had done some of basic research on people that sharing that same thought as me to somehow prove that the technology and interactive media is the next "thing" for the growth of event business.

George P. Johnson is the world’s leading event and experience marketing agency. They create innovative live, mobile and online brand programs that motivate audiences and activate brands. They had created few awards winning event and marketing for companies and brands by the power of evolution technology. The company believe that technology are not just only a simple tools.

At George P. Johnson, they like to think of experience marketing as an active verb. It happens when passive spectators become excited participants and loyal advocates.

Remember the old teaching adage about the importance of showing, not telling? The same principle applies to experiential marketing. Customers are no longer interested in hearing a list of features; they want the chance to experience benefits for themselves.

Customer empowerment has a real, measurable advantage for companies too. When people have a chance to try out products, play with new technologies or see a companys environmental principles made fresh, they develop a personal connection with a brand.

George P. Johnson, (2014). George P. Johnson Experience Marketing Agency | Global Event Marketing & Entertainment Marketing. [online] Available at: http://www.gpj.com/experience-marketing [Accessed 3 Jul. 2014].

Immerse is one of the key idea in experience marketing. Let the user the try to experience the product in all sense to create a better experience and that what interactive media design will like to achieve. Old media normally will just provide user visual and sound which we call as 2D or 3D but with the technology these we are able to create more than 3 or 4D. They believe that with interactive that are create by technology are able toinnovate, motivate and activate an audience.

Beside George P. Johnson, EventTech by Event Marketer done some research about the connection between technology and event. And the infographic poster below show the facts and the summaries of the research.

From the infographic, it show that the result of how the evolve of technology had enhance the experience of user in event and trade show.

Eventtech.eventmarketer.com, (2014). Overview | EventTech 2014 | Leveraging Social Media + Technology at Live Events. [online] Available at: http://eventtech.eventmarketer.com/overview/ [Accessed 3 Jul. 2014].

Foot notes:
Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing–including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events. It has become the world’s most respected provider of content for the event and trade show category. Our portfolio includes our flagship magazine, twice-monthly EM Buzz enewsletter, the annual Event Marketing Summit executive conference, the Ex Awards, the annual EventTech technology conference and EventTech Awards and more.
http://www.eventmarketer.com/abouteventmarketer/


I had did some discussion with my tutor to valid and discuss about my final essay topic. I had explain about how i will like to create a research to combine the experience and knowledge that i had into the final essay. During the discussion, my tutor had told me that it will be go to tied up the knowledge of art, media, internet and culture class into the essay to strengthen the knowledge of the essay. And do not limit the research on small scale local events. Base on some international event like worlds class awards, international event opening and even concert to do the analysis and research then try to tie up to the term that had learn through L4,L5 and L6.

We had both agree on the action. For the next blog i will analysis on international event to start off my research.